One Simple Change Campaign

Project Summary:
Juice PLUS+ hired our team to lead their One Simple Change campaign to help communicate their mission of “inspiring healthy living around the world.” Our team worked with the brand’s tag line of “One Simple Change” and presented concepts to focus groups before moving into film production. We shot the films in London, Basel, Copenhagen, Milan, Ibiza and Germany. The series was launched in early October 2015 and has exceeded the company’s goals for exposure and brand awareness. All films were completed in English, German, Spanish and Italian plus various subtitle versions.

Here is an example of the Milan Film:

Here is the follow up film to keep the campaign fresh and relevant:



Production: Annette Wahl Creative Studio
Written and directed by Annette Wahl
Camera and editor: Mark Klotz
Camera Copenhagen: Ingo Behring

Hair and make-up:
Switzerland unit: Sylvia for CaroLine’s Faces
Italy unit: Catarina Chakrabarty

Camera assistant:
Switzerland unit: Simon Schneckenburger, Ruben Teshmar
Italy unit: Catarina Chakrabarty
UK unit: Marcus Hafner
Kopenhagen unit: Simon Schneckenburger
Ibiza unit: Joachim Lutz, Mario Sillmann

Jessica Schlenker

Move Yourself by Emily Kopp courtesy of The Music Bed

Behind the Scenes: