Project Summary:
Juice PLUS+ hired our team to lead their One Simple Change campaign to help communicate their mission of “inspiring healthy living around the world.” Our team worked with the brand’s tag line of “One Simple Change” and presented concepts to focus groups before moving into film production. We shot the films in London, Basel, Copenhagen, Milan, Ibiza and Germany. The series was launched in early October 2015 and has exceeded the company’s goals for exposure and brand awareness. All films were completed in English, German, Spanish and Italian plus various subtitle versions.

Here is an example of the Milan Film:

Here is the follow up film to keep the campaign fresh and relevant: